The people

Since its launch in 1998, Flytoget has been a highly attractive advertising channel. In Flytoget’s comfortable and stylish surroundings, advertisers can reach B2B audiences, premium B2C customers and leisure travellers for more than 19 minutes. Building on these unique opportunities, we made a strategic decision in November 2020: Flytoget Media was established with the aim of further enhancing the customer experience.

Flytoget Media offers high-quality screens supported by systems that enable tailored, HTML-based dynamic content. This helps increase the relevance of advertisers’ messaging. Our digital channels are an important part of Flytoget’s unique customer experience. A combination of engaging content from Schibsted, news from VG and E24, and advertising creates an effective, value-adding channel for both our customers and advertisers.

On 1 April 2025, Flytoget became a subsidiary of the Vy Group. Flytoget and Vy will continue to operate as separate brands for the time being. Flytoget Media will be responsible for advertising sales across Vy’s digital advertising screens, which will be rolled out from autumn 2026.